The Challenge

Bloom Skincare had a strong product line but almost no organic visibility. The site pulled a few hundred sessions a month, ranked for barely any commercial keywords, and leaned entirely on paid ads for every sale - expensive, and impossible to scale profitably.

What We Did

We ran a full 12-month SEO strategy across three fronts. Keyword targeting: we mapped the high-intent skincare searches Bloom's customers actually type - ingredient queries, comparisons, and routine guides - and built content clusters around each. Technical fixes: we cleared crawl issues, sped up the store, and fixed the on-page structure holding rankings back. Link building: we earned authority through beauty publications, ingredient roundups, and creator mentions.

Keyword research Content clusters Technical SEO On-page optimization Link building Monthly reporting
Bloom Skincare SEO dashboard showing 48,200 organic sessions, 37 keywords in top 3, and a 12-month upward traffic chart
Organic search performance at month 12 - sessions up 310%, revenue share up from 8% to 41%.
Keyword ranking table showing Bloom Skincare ranking #1 to #3 for high-volume skincare keywords
Keyword highlights - 14 terms hit position #1, including 22,000-volume commercial searches.

The Results

Over twelve months Bloom's organic sessions grew +310%, with 14 keywords ranking #1 and 37 in the top three. Organic went from 8% to 41% of revenue - shifting the brand off its paid-ads dependency and onto a compounding, lower-cost growth channel.